Search Engine Optimization
Insights into getting top rankings
on the leading search engines

Digital Growth Strategies:
How To Sell
$10 Million
Dollars of Your Products &
Services on the Internet

Real life Results
How our clients sell $$ millions
of dollars on the Internet, sell locally
nationally and internationally, get
millions of visitors to their websites
annually and how they grow their
businesses digitally in today’s soft,
recession markets.

© 2008 Robert Joel Taylor

972-322-0749 or 888-383-9894

The Problem

The Internet is the yellow pages for the world. There are about 19.2 billion documents on the internet. About 7.3 million pages are added daily. In any category you can image there are countless thousands of listings, generally millions. The competition is very stiff because all businesses want top rankings, but only a few can be on top. Bottom line: if your website is not on the first page, it is invisible. Almost nobody search past page one. There are no books by Google or Yahoo that explain exactly how to make websites top ranked. It is an empirical science, learned only through years of making websites, trying new strategies, adapting to changes in the search engines and learning by trial and error. Search engines keep their algorithms (mathematical search instructions) secret and they frequently change them. What worked a year ago may not work today. Acceptable web design techniques commonly used before may now cause your website to be banned from the leading search engines. SEO (search engine optimization) is a dynamic process that is mercurial and always changing. There is no simple solution, no silver bullet or singular technique that will make your website top ranked. It is a very complicated process. If this was easy, everyone would be first, but of course that is impossible. The only thing that is really matters is your website, your rankings and your business. Nothing else matters. So choose your web designer carefully because your business, your income and your future depend on it.

What This Is & What It Isn’t

This report is designed for business owners who want real results from their websites. It is also designed to give them a general awareness of the numerous factors involved in getting top rankings. I have created websites that sell millions of dollars for my clients locally, nationally and internationally. I have absolute proof these techniques work. For example, one of my clients sold $10 million dollars from his website, another gets 3 million visitors a year to his website, 250,000 each month, still another has increased his auto sales by 40 %, a bearings dealer has rebuilt his clientele from his top ranked website, and the is top ranked in Google in every major city in the US, just to name a few. We have scores of video testimonials. Nobody can guarantee top rankings or million dollar sales, but you probably want to use someone who has achieved those results. See

Streaming Video Presentations

Another critically important selling technique that should be on everyone's website is a streaming video presentation. They are like TV commercials that play on your website. They explain to the viewer why the visitor should choose your products and services instead of your competition. A streaming video presentation is infinitely more powerful than just boring words on a webpage. I have been making web video presentations for many years and this has caused a tremendous increase in sales for many of my clients.

With the recent purchase of You Tube for $1.65 billion by Google, (a website all about web videos) web videos have clearly become well accepted and mainstream. If you don’t have a streaming video presentation of your products and services, you are stuck in yesterday. Nowadays everyone wants to get their information like they do on TV. Most people don’t want to read boring words on a page or look at lifeless still pictures. They want a video presentation that explains why your product or services are better than your competition. The average American spends 28 hours a week watching TV. If your website is just written words and dumb pictures, it is outdated and behind the times.  My web videos have grown into a new business. I make TV commercials in addition to web videos.  And also I have assembled a team of talented and experienced web designers and flash experts to help me.

We create personalize marketing strategies for your company, including genius marketing plans, viral marketing, and email campaigns. We help you build branding campaigns and to establish you as a leader in your industry.

Black hat
search engine optimization techniques and generally thought of as unethical and can get your website banned by the search engines. They break search engine rules and are generally spamming techniques that bring only short term rankings until they are discovered. They are often used by porn sites. They include keyword stuff, invisible text and other techniques.

Who is Your Potential Customer?

How would you describe your typical customer? Is he 18 to 35 year old, single male college graduate or a 30 to 50 year old business owner looking for specific products you sell? Maybe she is a woman 20 to 40 single or married. You must begin by knowing who your typical customer is and build your website to appeal to that person. Websites are not about generic “markets” but instead about specific audiences. Even if your potential customer is a crusty old man, he still wants to see an engaging website with an element of entertainment (e.g. web video) to it. He or she wants to be enlightened and impressed. What message are you trying to communicate? Remember a boring website doesn’t sell because people now expect websites to be colorful, vibrant, exciting and interesting. Simple words on a page don’t cut it any more. Rethink your website. Ideally it should be WOW regardless of how mundane or common place your products and services.

12  Important Web-Marketing Concepts

1. Ask yourself this critical question: how many visitors actually purchase anything from you? If the number or percentage is small, you need to rethink your basic design. There are dozens of great books written on web design concepts and how the eye sweeps the typical page and how color and white space impact the viewer. Brilliant website design is not a fluke or an accident. It is based on sound design principles. Don't let your website be created by anyone who is oblivious to these critical design concepts.  Stop treating visitors as if they are already customers and start treating them like potential customers who have to be persuaded to buy your products and services instead of your competition’s products. You need to express your USP, or "unique selling position." The USP answers the question “why should they buy from me as opposed to my competition?” If you don’t have a good answer for that question, you will never succeed big time on the Internet. It must be abundantly clear on your website why your products and services are superior to your competitions. Website design often creates this special image of uniqueness. Sometimes the distinction is subtle. Sometimes it is obvious. Just remember it is never “quality” because everyone stands for quality. It must be something different. And tune into brilliant web design concepts if you want to project a world class company.

2. Create Emotional word pictures and streaming videos, not Logical gobbledygook or boring text pages. Most everyone thinks they are logical and rational, but in fact they are emotional. Attempt to understand the unique wants, needs and desires of your typical customer. Bottom line: people buy what they want, not what they need. Do you really need a new car or a bigger screen TV? No you don’t. You want them. You rationalize to justify your purchase, just like everyone else does. Are they buying it because they
need it or want it? There is a big difference. Are you making an emotional appeal or a logical appeal? 99% of all people aren’t bean counters. They are emotional beings who buy things impulsively. They satisfy their wants not their needs. If you are selling bolts or bearings, the appeal should tend to be logical. If you are selling cosmetics or clothing, it needs to be emotional. In between those two extremes, you probably need to push the emotional appeals even though the product is a necessity. Remember that all major purchases are emotional, later justified logically. Does your website create an exciting
experience? Is it thrilling or boring? Is it entertaining or scholastic? Boring websites don't sell. Does the basic design convey the image and emotional appeal you want? Develop the web concept of "Emotional Marketing." Animals live in the present while most humans live in the past and think about the future. Create mental images on your website in words, pictures, flash presentations and streaming videos that evoke an emotional response.

3. Customers are always looking for a good deal. They want to feel like they are getting a bargain. Create artificial urgency if possible. (only 5 left, or the sale ends Friday) Treat your Web-visitors like people who can satisfy their wants, needs, and desires with your assistance and guess what? Maybe it will make the critical difference. Since the internet provides instant price comparisons, you must differentiate your products and services from your competition using "branding" concepts and unique design so your potential buyer goes else where for a $.50 savings. Done right, you should become the only real choice.

4. Make your message clear. Don’t be scattered and confusing. Be clear and precise. Don’t hide your message in a torrent of words when a sentence or two will do it. Unless you are writing a story about a satisfied customer, keep the text short and punchy. Watch out for hyperbolae and exaggerated claims. They destroy trust. Nobody believes something lasts for a lifetime or that it will solve all your problems, like TV pitchmen claim. Be professional.

5. Think branding statements not generalization. There are countless books written about branding. Read some. Learn what Coca Cola knows, what Nike, Macy’s and other top retailers have learned years ago. Branding is much more sophisticated than you think. If you learn anything from this SEO report, learn the importance of branding concepts and how to use them for your products and services.

6. Make a sensory appeal, not a cents appeal. Use flash, video, movement, color, sound, music and streaming audio. Personally I love the new Chevy commercial where they sing “Hold on tight to your dreams.” by the Electric Light Orchestra in its 1983 album. Does your website create a sensory appeal? If not, your website won't be a big financial success. Period.

7. Think style and presentation. Look at what Apple’s founder and genius marketing guru Steve Jobs did with the new Ipod telephone. Establish an identity and personality to your website, which I think is best done by a real human video presentation who delivers your marketing message with pizzazz. Look at your web logs to see how long an average person stays on your website. They need to be there long enough to understand your message. The
longer they stay on your website, the more likely they will call or email you. Then it is up to your telephone staff to sell them when they call. Is your website "sticky?" Does your website project a distinctive style? Is the presentation compelling? If your website is just words and pictures, you are dead in the water.

8. Use examples and stories. I created a ball bearing website with an attractive girl making a presentation about the company then going to a video of the machine shop and sparks flying. I've also made a really cool web video about a jeep dealer that has gotten literally 1,000's of inquiries and comments. It has a Jessica Simpson type woman in country clothes making a killer presentation. ( How can you bring your website to life with a real person presentation—use a clever streaming video. I created a killer web video for a motorcycle shop and they get  3 million visitors a year because of it. You need a streaming video presentation of a real person on your website who delivers your marketing message in an entertaining and memorable way.  It is like a powerful TV commercial that always starts when the visitor arrives and is seen nationwide and worldwide 24-7. If you don't have one, you are stuck in yesterday.

9. Orient your consumer website around experiences not features. Nobody buys features. They want what the product or service does, not it features. People don’t buy shampoo for the contents. They buy it because they want clean hair. They don’t buy drill bits because of how they are made. They buy them because they want holes, not drill bits. In some rare instances people want detailed specifications, but in most cases they want the results.

10. The buzz word nowadays is “solutions.” I think it is over worked. Don’t get too fancy and prosaic. Be practical and down to earth. Tell people in simple language why they should buy your products and services. Over educated people who write the text on website sound like Merriam Webster. Forget high-fluting language. Write your text like ordinary people speak. If possible, use humor instead of worn out "solutions."

11. What people really buy are positive experiences. Does your website offer a new and exciting experience? Does it explain the experience your product or service delivers? If it doesn't, then you really don’t have anything anybody wants.

12. Learn all you can about SEO or Search Engine Optimization and Page Rank in Google. (see below) If your website is not top ranked, every dime you spent on it is wasted. I would rather have a crummy top ranked website than a million dollar website that nobody sees because it is on page 3. If your web designer is not a proven expert in SEO, find someone who is. Getting top rankings is everything—and everything else is nothing!

How To Create A Top Ranked Website

Creating a top ranked website involves, at a minimum, knowledge of all of the items listed below plus many other insights that come from trial and error, working with website creation daily and other web skills not taught anywhere—only learned through the crucible of many years of Internet experience. If anyone says they are an SEO expert, ask them for examples of websites they made that are top ranked and selling millions for their clients. The only way
to measure SEO skills is by results. Every website is as different as the products and services sold. Just know that It is far more than simply putting keywords and content on a page in a coherent manner. Our team has a combined 30 years of web experience and real “today” results in a variety of industries to back it up. Here are some of the factors that are important
to getting top rankings.

  1. The danger of keyword stuffing.
  2. Well written meta tags, H1, H2, title tags and XML site maps
  3. Doorway pages—do’s and don’ts
  4. The importance of hand submission to the leading search engines
  5. Unique factors important for Google, Yahoo, MSN, etc.
  6. Image and ALT tag optimization and the use of <no script>
  7. Target marketing in the design of web pages
  8. Optimum source code design & website structure
  9. White hat versus black hat techniques
  10. Well crafted content development for clarity and keyword rich text
  11. Creating your USP (unique selling position)
  12. Web Rings, cross linking, one way links and dangerous link farms
  13. Critical website design techniques
  14. Websites optimized for your targeted audience
  15. Pay per click campaigns—how and when to use them
  16. Using Web templates—beautiful websites that don’t sell squat
  17. Paid Listings, getting free local top listings, directories
  18. RSS feeds, blogs, forums, text links, shopping carts
  19. Redirection, cloaking, automatic page generation, landing pages
  20. Paid submissions versus
  21. The open directory project and personally reviewed websites
  22.  Lesser known search engines and foreign search engines.
  23. Spiders, crawlers & robots
  24. Using sub directories effectively
  25. How to use your competition to improve your rankings
  26. About search engine software & other touted solutions
  27. Whether you need to submit your site to 1,000 search engines
  28. Overseas search engines and selling abroad, web translations
  29. Know the impact of HTML versus PHP, CSS, Image maps, data based websites, and flash sites on internet rankings.
  30. Spamdexing, repeating keywords, blog spamming, page hijacking, mirror
    websites, cloaking, 302 Google Jacking and Google bombs.
  31. Understand link popularity, page rank and keyword density.
  32. What about AOL, Excite, Lycos, AltaVista, Hotbot, Looksmart, etc.?
  33. Java scripts, menus, flash presentations—pitfalls and problems
  34. Build crawler friendly websites—what problems do frames cause? What happens if the website is data base driven?
  35. Keyword discovery of the most relevant keywords for your website
  36. Visual data showing your website statistics
  37. How to monitor your results daily and what it means
  38. Natural Search engine optimization versus paid listings
  39. How online press releases that create new business
  40. Link back development programs to improve your PR
  41. The use of frames, tables, data bases, and catalogs
  42. Trust rank and the age of your domain and how long it has been registered on the Internet versus new websites.
  43. The importance of well structured navigation so web bots can easily search your entire website.
  44. Valid HTML and eliminating coding that would block your pages.
  45. Contextual linking and keyword placement in the website.
  46. Standardized sitemaps, XML sitemaps and URL List.txt
  47. Keywords inside the domain name

Ask the person who designed your website to explain some of the critical factors above. If he can’t, find someone who can.

Google Page Rank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

Every Page Votes
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it.
Google's complex automated methods make human tampering with the search results extremely difficult.

What is PageRank?

Not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google. They rightly figure that webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalized sites. So be careful which sites you link to. If a site has PR 0, it is usually a penalty, and it would be unwise to link to it.

A link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.

How is PageRank calculated?

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Page Rank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The Page Rank of a page is depends on the number and Page Rank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high Page Rank receives a high rank itself. If there are no links to a web page there is no support for that page.

Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this Page Rank denotes a site’s importance in the eyes of Google. The scale for Page Rank is logarithmic like the Richter Scale and roughly based upon quantity of inbound links as well as importance of the page providing the link. Whichever scale Google uses, you can be sure of one thing: A link from another site increases your site's PageRank. Just remember to avoid links from link farms.

Page Rank Origins
PageRank was developed at Stanford University by Larry Page, hence the name Page-Rank, and later Sergey Brin as part of a research project about a new kind of search engine. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, Page
Rank continues to provide the basis for all of Google's web search tools.

An Algorithm Approach

PageRank is a used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. A probability is expressed as a numeric value between 0 and 1. A 0.5 probability is commonly expressed as a "50% chance" of something happening. Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a random link will be directed to the document with the 0.5 PageRank.

Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value that it is voting. The page doing the voting doesn't give away its Page Rank and end up with nothing. It isn't a transfer of PageRank. It is simply a vote according to the page's PageRank value. It's like a shareholders meeting where each shareholder votes
 according to the number of shares held, but the shares themselves aren't given away. Even so, pages do lose some PageRank indirectly

Internal linking

Adding new pages to a site is an important way of increasing a site's total PageRank because each new page will add an average of 1 to the total. Once the new pages have been added, their new PageRank can be channeled to the important pages. A website has a maximum amount of PageRank that is distributed between its pages by internal links. The maximum PageRank in a site equals the number of pages in the site * 1. The maximum is increased by inbound links from other sites and decreased by outbound links to other sites. We are talking about the overall PageRank in the site and not the PageRank of any individual page.

The maximum amount of PageRank in a site increases as the number of pages in the site increases.
The more pages that a site has, the more PageRank it has.

Poor internal linkages can cause a site to fall short of its maximum but no kind of internal link structure can cause a site to exceed it. The only way to increase the maximum is to add more inbound links and/or increase the number of pages in the site. There are certain types of pages that should not be added. These are pages that are all identical or very nearly identical and are known as cookie-cutters or Door pages. Google considers them to be spam and they can trigger an alarm that causes the pages, and possibly the entire site, to be penalized. Pages full of good content are a must.

It is not a good idea for one page to link to a large number of pages so, if you are adding many new pages, spread the links around. The chances are that there is more than one important page in a site, so it is usually suitable to spread the links to and from the new pages.

Inbound links
Inbound links (links into the site from the outside) are one way to increase a site's total PageRank. The other is to add more pages. Where the links come from doesn't matter. Google recognizes that a webmaster has no control over other sites linking into a site, and so sites are not penalized because of where the links come from.

Outbound links
Outbound links are a drain on a site's total PageRank. They leak PageRank. To counter the drain, try to ensure that the links are reciprocated. Because of the PageRank of the pages at each end of an external link, and the number of links out from those pages, reciprocal links can gain or lose PageRank. You need to take care when choosing where to exchange links. There are at least 100 or more factors that make up the Google algorithm -- and most likely a lot more than that.

The Algorithm Explained—How PageRank Works

Assume a small universe of four web pages: A, B, C and D. The initial approximation of PageRank would be evenly divided between these four documents. Hence, each document would begin with an estimated PageRank of 0.25.

In the original form of PageRank initial values were simply 1. This meant that the sum of all pages was the total number of pages on the web. Later versions of PageRank (see the below formulas) would assume a probability distribution between 0 and 1. Here we're going to simply use a probability distribution hence the initial value of 0.25.

If pages B, C, and D each only link to A, they would each confer 0.25 PageRank to A. All PageRank PR in this simplistic system would thus gather to A because all links would be pointing to A.

But then suppose page B also has a link to page C, and page D has links to all three pages. The value of the link-votes is divided among all the outbound links on a page. Thus, page B gives a vote worth 0.125 to page A and a vote worth 0.125 to page C. Only one third of D's PageRank is counted for A's PageRank (approximately 0.083).

In other words, the PageRank conferred by an outbound link L( ) is equal to the document's own PageRank score divided by the normalized number of outbound links (it is assumed that links to specific URLs only count once per document).

In the general case, the PageRank value for any page can be expressed as:

The PageRank value for a page u is dependent on the PageRank values for each page v out of the set Bu (this set contains all pages linking to page u), divided by the number L(v) of links from page v.

Damping factor

The PageRank theory holds that even an imaginary surfer who is randomly clicking on links will eventually stop clicking. The probability, at any step, that the person will continue is a damping factor d. Various studies have tested different damping factors, but it is generally assumed that the damping factor will be set around 0.85.

The damping factor is subtracted from 1 (and in some variations of the algorithm, the result is divided by the number of documents in the collection) and this term is then added to the product of the damping factor and the sum of the incoming PageRank scores.

That is,

or (N = the number of documents in collection)

So any page's PageRank is derived in large part from the Page Ranks of other pages. The damping factor adjusts the derived value downward. The second formula above supports the original statement in Page and Brin's paper that "the sum of all Page Ranks is one".

Google recalculates PageRank scores each time it crawls the Web and rebuilds its index. As Google increases the number of documents in its collection, the initial approximation of PageRank decreases for all documents. The formula uses a model of a random surfer who gets bored after several clicks and switches to a random page. The PageRank value of a page reflects the chance that the random surfer will land on that page by clicking on a link.

If a page has no links to other pages, it becomes a sink and therefore terminates the random surfing process. However, the solution is quite simple. If the random surfer arrives at a sink page, it picks another URL at random and continues surfing again.

When calculating Page Rank, pages with no outbound links are assumed to link out to all other pages in the collection. Their PageRank scores are therefore divided evenly among all other pages. In other words, to be fair with pages that are not sinks, these random transitions are added to all nodes in the Web, with a residual probability of usually d = 0.85, estimated from the frequency that an average surfer uses his or her browser's bookmark

So, the equation is as follows:

where p1,p2,...,pN are the pages under consideration, M(pi) is the set of pages that link to pi, L(pj) is the number of outbound links on page pj, and N is the total number of pages.

This makes PageRank a particularly elegant metric:

where R is the solution of the equation

where the adjacency function is 0 if page pj does not link to pi, and normalized such that, for each j

i.e. the elements of each column sum up to 1.

As a result of Markov theory, it can be shown that the Page Rank of a page is the probability of being at that page after lots of clicks. This happens to equal t − 1 where t is the expectation of the number of clicks (or random jumps) required to get from the page back to itself.

The main disadvantage is that it favors older pages, because a new page, even a very good one, will not have many links unless it is part of an existing site (a site being a densely connected set of pages). The Google Directory (itself a derivative of the Open Directory Project) allows users to see results sorted by Page Rank within categories. The Google Directory is the only service offered by Google where Page Rank directly determines display order.

Google is known to actively penalize link farms and other schemes designed to artificially inflate PageRank. In December 2007 Google started actively penalizing sites selling paid text links. How Google identifies link farms and other PageRank manipulation tools are among Google's trade secrets.

An example of the PageRank indicator as found on the Google toolbar. The Google Toolbar's Page Rank feature displays a visited page's PageRank as a whole number between 0 and 10. The most popular websites have a PageRank of 10. The least have a PageRank of 0. Google has not disclosed the precise method for determining a Toolbar PageRank value. Google representative Matt Cutts has publicly indicated that the Toolbar PageRank values are republished about once every three months, indicating that the Toolbar PageRank values are historical rather than real-time values.

Manipulating PageRank

For search-engine optimization purposes, some companies offer to sell high PageRank inks to webmasters. As links from higher-PR pages are believed to be more valuable, they tend to be more expensive. It can be an effective and viable marketing strategy to buy link advertisements on content pages of quality and relevant sites to drive traffic and increase a webmaster's link popularity. However, Google has publicly warned webmasters that if
they are or were discovered to be selling links for the purpose of conferring PageRank and reputation, their links will be devalued (ignored in the calculation of other pages' Page Ranks). The practice of buying and selling links is intensely debated across the Webmaster's community.  Google is concerned about webmasters who try to game the system, and thereby reduce the quality and relevancy of Google search results.

1.      PageRank is only one of numerous methods Google uses to determine a page’s relevance or importance. It alone does not determine rankings.

2.    Google interprets a link from page A to page B as a vote, by page A, for page B. Think of it as "every page votes." Google looks not only at the sheer volume of votes, but also at a 100 other aspects and it analyzes the page that casts the vote. For most people, It is as sophisticated and complicated as the formula for the atomic bomb.

3.      PageRank is based on incoming links, but not just on the number of them—their relevance and quality are also important factors.

4.      PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). That’s the equation that calculates a page’s PageRank. (Hieroglyphics for most people.)

5.      Not all links weight the same when it comes to PR.

6.      If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value. So the number of links on each page matters.

7.      Bad incoming links don’t have impact on Page Rank.

8.      Ranking popularity considers site age, backlink relevancy and backlink duration. PageRank doesn’t.

9.      Content is not taken into account when PageRank is calculated.

10.  PageRank does not rank web sites as a whole, but is determined for each page individually.

11.  Each inbound link is important to the overall total. Except banned sites, which don’t count.

Here Are 10 Business Insights
That Will Dramatically Affect Your Business

  1. In time, China will make everything.  India is performing customer service and back office paper shuffling for scores of big companies in the US. People in Viet Nam get $2 a day to make sneakers. Make plans now to change your business to adapt to this reality. Today, most products and services are basically commodities which is why China is making everything—except for those companies who have learned how to create a unique branding and design innovations. A company differentiates itself by customer service, selling skills, branding, design and innovative services. What will China and India do to your business in a few years? How will you change? Will your company survive? It will if you get in front of change. ►We can help you with digital growth technology and genius marketing ideas that will attract, convert and retain new customers. Our branding, design and inspired marketing ideas can revolutionize your company and get it back to double digit growth, regardless of the China onslaught and the changes in our economy.
  2. Whatever made you successful in the past, won’t in the future. The primary reasons why your company grew and became successful are only interesting from an historical standpoint. Forget “the way it is always been done.” It doesn’t matter any more. Forget about the past.  Forget playing it safe. Rethink everything. Forget rules and consensus. You need new solutions. Every business is swimming in a turbulent sea of constant change. Major changes which used to take a decade now occur in months. The company that hesitates is lost.
     Remember the fundamental message from Charles Darwin—change to survive. You must be constantly changing and adapting to the new business environment and what your prospects and customers want. Without getting caught up in fads, you must nevertheless stay ahead of
     technology, especially with your website.  Don’t rely on yesterday’s antiquated methods, structure, marketing techniques or your old web site. You must constantly re-invent yourself and your company. Innovation is the answer. Scrap the old, think differently and create Wow2. Try
     new things constantly. Figure out creative new marketing methods. Come up with new ways to communicate with your customers, like the social networking phenomenon that is sweeping the Internet. Break out of conventional thinking. Stop being conservative. Be radical. Embrace
    Thrive on change. Look at everything with fresh eyes. Shed your old skin. Engage in possibility thinking. Your biggest mistakes will be from being too conservative. All great truths began as blasphemies. Don’t plan things to death. Try it. To quote the famous hockey player
     Wayne Gretzky, “you miss 100% of the shots you don’t take.” Accept failure as a necessary cost of change. Wealth flows from innovation. Maybe too many of your people in management think like you. You need independent thinking—a consultant who can tell you the truth, not just what you want to hear. Remember: “if you want to go places where you have never been before, you have to think in ways you have never thought before.” Go for Wow2 and be sensational. We can help you break out of your old ruts and develop new strategies, products and services to grow your business and expand your markets. We are a spurting fountain of visionary thinking. ► Watch a video testimonial from a client who is the owner of largest mortgage company in Oregon-Washington. He explains how we helped his 900 real estate agents and mortgage brokers increase sales.
  3. Regardless of what you sell, work
    on branding your products and services.
    Anything can be branded—from fried chicken and computers to airlines and automobiles. Set yourself apart from all others with a distinctive logo and a branding statement that everyone uses when answering the phone or calling out. Sell dreams. Attempt to stand out from your competition with WOW2 product designs, WOW2 customer service, WOW2 packaging, WOW2 logo, a WOW2 website—WOW2 everything! Often subtle distinctions make all the difference. Appearance matters. Be the only one who does what
     you do. Unique design is everything. Open you eyes to the pervasive role design plays in  everything—from signage, typeface, company logos, website design, packaging, company uniforms and product design, just to name a few areas. Go crazy on design details. Look at what
     Steve Jobs did at Apple with the Ipod. His insistence on perfection in design is legendary. Can people like Tommy Hilfiger and companies like Harley Davidson teach you something about branding? Do you really understand the nuances and importance of branding? Can you state
     your “unique selling position” in no more than two sentences? Wow2 Consulting can help you build your brand recognition and help you with design innovation. We can help your company become Wow2. ► I helped a major diabetes supplies company in Tennessee with over 200,000
     clients develop its brand and trained their customer service personnel to project the new company image. Watch Donny Brooks, a client who owns a car dealership in Arlington, Texas explain on video how he increased his auto sales by 40% with innovative streaming videos, an eye catching design and top rankings on the leading search engines.
  4. Get noticed.  Become omnipresent on the Internet. Create news. Create publicity. Do things very differently from your competition. Bury mediocrity, convention and sameness. Stand out or go home. Proclaim your expertise with a loud trumpet. You can’t
     jump over a chasm in two jumps. You must take one giant leap. Be memorable. Be unique. Create WOW2. Get a little crazy. Get people talking about your company.  Do you have multiple websites? Why not? Stand out from your competition—way out. To get light years ahead of your
     competition, let Wow2   Web Consulting help you blow your competition away with imagination and innovation. We can present you with a cornucopia of new website ideas that will invigorate your entire company. ►
    Look at some of the killer websites we have built for our clients—most
     with streaming video and flash presentations—and how an additional 10 websites for one client helped him sell millions. We also built another client for Bob Lucke in Arlington Texas. His website,, gets 3 million unique visitors a year—250,000 a month. His web
     exposure is nothing short of awesome. We can build one for you too.
  5. What about employee innovation?  We must all be constantly reinventing ourselves—from top management to front line employees. Your people should think like entrepreneurs. They should see themselves as self employed inside your company. If they are just waiting for 5:00 o’clock to roll around, or for payday to come, it might be time for a shake up. Wow2   Consulting can put a bee in their bonnet and motivate them with dynamic sales training and motivational programs. Wow2 can set your company on fire with new enthusiasm. ►For example, we trained Avis Rent-A-Car personnel for the entire state of New Jersey to think
     like self-employed entrepreneurs instead of employees. And watch the video of the international sales manager for American Airlines explain how we trained them how to increase sales.
  6. Don’t hire people like yourself.  Dare to hire young people with crazy new ideas and then listen. They “get it.” If you are over 50, you probably don’t. Cool products, services and ideas don’t come from “suits.” Forget experience. It is largely old baggage. Young
     people will lead the way. Get a fresh, young perspective. Hire for attitude and train for skills. Hire smiles. Hire, reward and promote customer obsessed people. Forget college degrees and work experience. Microsoft hires intelligent people—period. Hire for intelligence and train them to do
     anything.  Acquire talented people and build a talent based enterprise. Get a fresh viewpoint, new ideas and fresh blood. Hold brain storming sessions and write everything down. Put up suggestion boxes and reward employees of good ideas. You don’t have the monopoly on good
     ideas. Value other’s people’s input. Let Wow2 Consulting help you inject new thinking into your business. ► Watch a video from a client who owns the Cheaters Detective Agency in California –the TV show that has been on the air for years—increase their sales by 50% the first month by
     providing dynamic sales training to their employees.
  7. How customer oriented  are your employees? Do your employees have the people skills to retain customers? 49% of customers switch to other companies because the customer service is poor, not because of price or product. The higher the tech, the more important the touch. How is their telephone etiquette? Can they handle difficult customers? Do they offer customer delight? Wow2 Consulting can help your employees become more customer oriented.  ► Watch a client video testimonial of the largest home builder in New York City explain how I increased sales dramatically and revitalized his sales staff,
     making them customer friendly. I have taught 100’s of companies how to improve their customer service calls, to up sell products and become the shining voice of the company.
  8. IBM once had the mindset that “if it didn’t happen here, it didn’t happen.” Bigness creates arrogance and stagnation—and ultimately disaster. In recent years so many very old, very big companies have collapsed because of this mindset. People wonder if the big three auto makers—the backbone of our economy for generations—will survive another 10 years. Thousands of now big companies were started by one person in a garage or living room with a desk and a phone. Your biggest future competition is starting that way today. Be flexible and innovative enough to stay in business and not be replaced by start up companies with new ideas. Do you need to eliminate the arrogance and stagnant thinking that leads to disaster? Do you need fresh Wow2 Consulting thinking to shake up your company and get it
     growing dramatically again? We can help you maximize the use of technology without disrupting your current operations. ►
    I conducted a train-the-trainer seminar for the headquarters of CompUSA in Dallas so they could in turn teach their employees what to do to increase sales. Watch numerous video testimonials from clients nationwide who have benefited from our training and digital growth programs. We offer comprehensive solutions to today’s small business problems. We really can help you.
  9. The internet has largely eliminated distance as a factor. Most everything can be shipped and received in a few days—from anywhere. People and companies now buy worldwide, not just in their home town. The global village is here now. Recognize that
     there is an ocean of opportunity—called the Internet, waiting for you to exploit it.
    Expand your vision about what is possible for your company with a top ranked, cutting edge multi-media website. Are you making significant sales nationwide? Worldwide? Why not? What are you
     going to do about it? Ecommerce websites eliminate a salesman’s commissions increase your net profits and function 24-7. Is your website cutting edge? Is it top ranked? The streaming video company YouTube sold for $1.65 billion in October 2006 and it was only in business for 12
     months before it sold! Think about that. Streaming video on a website is like a TV infomercial, except it is seen 24-7 around the world—and it always starts when the viewer accesses the website. Does your website have streaming video? Why not? The YouTube sale confirmed that
     streaming video is the wave of the future—and it is here today. Wake up! Do you have multiple websites or are you a “one trick pony?” You need to be omnipresent on the Internet when it comes to your products and services. People need to be able to find your company easily. Opening a new branch office or a retail location costs zillions. But additional websites are cheap and they are almost as effective as an additional physical location—but without the rent, salaries and overhead. Is your website top ranked or invisible, mediocre or outstanding? If you are not
     selling millions from your website, something is dreadfully wrong. Your website is too important to leave to amateurs, geeks, ivory tower academics without business experience or posers. If your website was not created by cutting edge, super savvy web designers, maybe you need a Wow2 Consulting website top-to- bottom review. We can become your off premises web department.
    Watch client Luke in a video testimonial about how he sold $10,000,000 of his products from a website we made for him and how we helped him grow his business into a world-wide power house—all from a small office in Lewisville Texas. Just image what we can do for you.
  10. The internet had destroyed  countless middle men and most small resellers. Factory outlet stores abound. Mammoth retailers like Walmart and others have fundamentally changed the playing field.  Ebay sells anything and everything—and at
     garage sale prices. Finding something wholesale is simply a matter of searching the Internet. Price comparison is so easy today. If you are selling on “price” you are headed for trouble. We can help you build value into your products and services and identify new profit opportunities.
     Our innovative, genius marketing methods can expand your business in ways you haven’t even considered. Over time most companies grow stale. Every company needs fresh, visionary thinking and innovative ideas. Do you need Wow2 Consulting to help you with strategic  planning—how to survive and thrive in the future? ►
    Watch our client, Don D’Ambrogia, a major ball bearing importer, in a web video explain how we helped him rebuild his customer base of industrial clients and make new sales daily from all around the world. He has the best Internet
     rankings of any company in his industry group and he is thrilled with the sales results he gets daily. Getting our clients top rankings on the leading search engines is our specialty.
  11. How long has it been since you introduced dazzling new
     products or services?
    To quote the old TV ad for Wolf Brand Chile, “well, that’s too long.” What new products and services can you sell? Do you need fresh thinking? Every aspect of your business should be a profit center. Do you have deadwood, inefficiency, turf battles, or
     unproductive bureaucracy?  Are some of your employees sleepwalking at work? If you have been in business for years, the answer is probably
    “yes.” Maybe it is time to shake things up. To make more money, don’t try to improve your products or services. Small changes won’t help you in the long run. Think revolution not evolution. You need an internal revolution. You may be too close to the forest to see the trees. Wow2 Consulting can help you streamline and revitalize your business with fresh, new thinking. We can help you change before you have to. Don’t be
     afraid to try something new.
    We can help you leap over your competition with a plethora of new products and services—and a killer new website. We can shake your company UP and get it back on track with double-digit growth. Watch the video testimonial of Frank in New York as he explains how we increased his sales by more than 100% the first month. He has subsequently moved into a bigger building and hired more people. The seminar was a life-changing event for him and his company.

    Bottom Line:

    We can help you grow your business at the speed of lightfaster, bigger and more profitable than you ever dreamed possible. We can explode your company’s sales locally, nationally and
    . Just give Robert Taylor a call today. It will be a life changing event. (OK, a CEO is not supposed to make the first call, but do it anyway. After all, you have changed.)


    By Robert Joel Taylor
    President of Wow2 Consulting and
    The Success Training Academy

    A Digital Growth Consulting Company

    Call 888-383-9894


    Some of the services we offer:

    1. Awesome Multi-Media Website Design
    2. Top Web Rankings & Keyword Placement
    3. Streaming Video Experts
    4. Killer Flash presentations
    5. Database websites
    6. Ecommerce & shopping carts
    7. Web Infomercials
    8. Digital Growth Innovation
    9. Change Management
    10. Brand Development
    11. Professional Logo Creation
    12. Image Consulting
    13. Leadership Training
    14. Public Relations
    15. Media Buying &  T.V. Advertising
    16. Exceptional Customer Service Training
    17. Dynamic Sales Training
    18. International Growth Strategies

To see Luke's $10,000,000 Testimonial